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Case studies

real clients.real numbers.

Paid media, content and full-funnel lead generation, from local service businesses to national e-commerce brands. Built to produce revenue, not just reach.

200M+Monthly organic views
$125M+Active ad spend
$3B+Total ad spend managed
200+Retainer clients

Case study 01

K1 Speed Rogers

Entertainment / Motorsports · Organic short-form + paid support · 180 days

750M+Organic views
0 → 60K+Followers
20.4MTop single video
25+Videos over 1M

The problem

A new location entering a competitive entertainment market with no social presence, no content library and no organic distribution. Every booking depended on people already knowing the venue existed.

What we did

  • Built a high-volume short-form content engine: native, unscripted, filmed on site with real staff.
  • Locked in repeatable video frameworks so output stayed consistent.
  • Hook-first editing: the first second earns the scroll stop.
  • Distributed across TikTok, Instagram Reels and YouTube Shorts, iterating fast on what broke through.
  • Layered Meta campaigns underneath the organic engine to convert attention into bookings.

The result

Zero to 60,000+ combined followers and 750 million+ organic views. More than 25 videos crossed one million views. The location went from invisible to the most-watched karting brand in its market.

Top K1 Speed post analytics
Single post: 20,396,147 views and 466K likes.
Two K1 Speed reels
10.3M and 4.9M views: same repeatable framework.
K1 staff video 3.3M views
Staff-led, unscripted content: 3.3M views.
K1 staff video 4.5M views
4.5M views.
Instagram 90-day reach
59,043,273 views in 90 days (29.8M accounts reached, +1,371%).
Instagram 30-day reach
47,321,182 views in 30 days (27.2M reached, +634%). Non-follower reach 97–99%.

Case study 02

Hurricane Express

Trucking / Driver recruiting · Organic content + recruiting campaigns · 12 months

500+Drivers signed
<$400Cost per hire, down from $2,500+
130KFollowers gained
1B+Total views

The problem

A trucking company competing for drivers in one of the hardest recruiting markets in the country, with a social presence not reaching drivers at scale and a cost per hire north of $2,500.

What we did

  • Built a driver-first content engine: trucks, drivers and shop life, shot native and unscripted.
  • Wrote in the owner’s voice so the page read like the company, not an agency.
  • TikTok recruiting ads pointed at qualified driver applicants.
  • Stood up a UGC creator program and driver appreciation events to keep the pipeline fed.

The result

500+ drivers signed directly from our videos. Average cost per hire cut from $2,500+ to under $400 in 12 months, alongside 130,000 new followers and 1B+ views.

Hurricane Express Meta insights
Meta Business Suite, trailing 90 days: 11M views vs. 3M prior. 107,871 interactions, +472%.
This is what Xander did for my company in less than 3 months.Kaedon Steinert, Hurricane Express. Posted publicly by the client.
Public post by Kaedon Steinert of Hurricane Express

Case study 03

Tier 1 Access

Credit services · Compliant Meta lead generation · Tradeline funnel

31xReturn on ad spend
42%Close rate
1,100+Leads generated
$4.70Cost per lead, $699 tradeline offer

The problem

A credit services brand that needed lead volume without sacrificing lead quality, inside Meta’s special ad category rules.

What we did

  • Built compliant Meta campaigns under the special ad category rules, with a dedicated Tier 1 Access page.
  • Launched the $699 tradeline offer as its own instant form funnel, with an AI-call consent question and ZIP capture.
  • Connected Meta lead forms to the CRM so every lead is texted and worked fast.
  • Tested a video gate, saw it choke lead flow, and removed it. Moved qualification to after the lead is captured.
  • Extended the funnel to a Spanish-language audience.

The result

A 31x return on ad spend and a 42% close rate, with 1,100+ leads generated and the $699 tradeline offer landing leads at $4.70 each on instant forms.

Case study 04

Buy Wright Auto Sales

Automotive · Meta + Google paid media, full-funnel · 90 days

250+Leads per month
65%Below national CPL
90Days to scale

The problem

Inconsistent lead flow and a cost per lead that made paid media hard to justify, while competing for the same buyers as national dealership groups with far bigger budgets.

What we did

  • Offer-first creative: built the campaign around the deal, not the branding.
  • Conversion-optimized landing pages and lead forms engineered to qualify, not just capture.
  • Meta and Google running together so demand creation and demand capture reinforced each other.
  • Multi-touch speed-to-lead follow-up built for close rate, not lead count.

The result

250+ leads per month at a cost per lead 65% below the national automotive average. Lead flow went from unpredictable to a channel the dealership could forecast and scale against.

Case study 05

Oz Home Services

HVAC + roofing · Meta paid media + landing pages · 90 days

<$100Cost per change-out
$8,000+Average ticket
7.5x+ROAS sustained
100+Qualified leads / mo

The problem

A home services company dependent on referrals, with no predictable way to fill its HVAC change-out calendar.

What we did

  • Built the acquisition channel from zero: tracking, landing pages, offers and creative.
  • Ran Meta campaigns around HVAC change-outs and diagnosed cost-per-lead spikes before they ate the budget.
  • Launched a second service line (roofing) on the same infrastructure.

The result

Under $100 per change-out on an average ticket of $8,000+, with 100+ qualified leads a month and a sustained 7.5x+ return within 90 days.

Case study 06

Pure Comfort NWA

HVAC · Meta + Google paid media + content

480+Leads, Meta + Google
300+Google Ads conversions
180Meta leads

The problem

An HVAC company that needed new-system installs, in a market where homeowners assume everyone overcharges.

What we did

  • Meta and Google campaigns focused on new system replacements instead of service calls.
  • Owner-led talking-head ads shot in front of a house: neighbor pricing ($4,200 vs $7,500), 100-degree heat urgency and “everyone overcharges you”.
  • Ran four creatives, then put budget behind the clear winner.
  • Kept payment plans out of the lead message so the leads stay high intent.

The result

480+ leads across Meta and Google, with the neighbor-pricing talking head as the clear top creative and the engine behind the account.

Case study 07

NWA Roof Masters

Roofing · Meta campaign rebuild + lead gen · Ongoing retainer

157Leads
$63.60Cost per lead, high-ticket
ZeroDowntime

The problem

A roofing company with an underperforming campaign structure in a high-ticket category.

What we did

  • Rebuilt the campaign structure from the ground up.
  • Pivoted to Meta instant forms mid-flight when CRM access was lost, with no pause in lead flow.
  • Kept cost per lead in check in a high-ticket category.

The result

157 leads at $63.60 in a high-ticket category, with zero downtime through a platform change that would have cost most accounts weeks of pipeline.

Case study 08

SehlStone

Kitchen & bath remodeling · Meta paid media · Tampa Bay

$206KBooked jobs
$1,500Ad spend
137xBooked revenue per ad dollar

The problem

A kitchen and bath remodeler that needed a steady flow of high-ticket jobs from paid media.

What we did

  • Built the Meta and Google campaigns for kitchen and bath remodels in the Tampa Bay market.
  • Put owner-led video in front of homeowners ready to remodel.
  • Tracked every lead through to the closed job.
  • Shifted budget to on-camera and UGC creative once it beat the sales video.

The result

$206,000 in booked jobs on $1,500 in ad spend. The client confirmed in writing that the first closed lead came straight from the Facebook ad.

Client messages confirming closed jobs from SEM ads
Client messages from the first 30 days: $100,000+ generated on $1,500 in ad spend. Booked jobs have since reached $206,000.

Case study 09

DJ, Automotive Creator

Automotive / Creator · Organic content strategy + growth systems

2K → 150K+Followers
1B+Views
6 figuresIn brand deals

The problem

Real talent and real cars, no distribution. 2,000 followers, no content system, no viral track record and no inbound brand-deal pipeline.

What we did

  • Built a repeatable content system around high-retention automotive short-form.
  • Platform-native creative: nothing that looked produced, everything that looked real.
  • Growth loops engineered for shareability and rewatch inside the car community.
  • Positioned the account so brand partners came inbound instead of being chased.
  • Fully mentored by Xander from 2,000 followers to a full creator business.

The result

2,000 to 150,000+ followers and 1B+ views, converting directly into six figures in brand deals.

Instagram 90-day reach for DJ
59,043,273 views in 90 days (29.8M accounts reached, +1,371%).
Instagram 30-day reach for DJ
47,321,182 views in 30 days (27.2M reached, +634%). Non-follower reach 97–99%.
Creator account analytics showing 20 million views
Automotive page: 20M views in 90 days, up from zero.

Case study 10

App & Platform Growth

NurtureWell · RipStation · Rips by Triumph · Meta + TikTok paid media

10,000+NurtureWell downloads
4xRipStation ROAS
4.7★Rips by Triumph, 238K+ ratings

The problem

Mobile apps and platforms that needed efficient user acquisition.

What we did

  • NurtureWell: paid app-install campaigns on Meta and TikTok.
  • RipStation: efficient paid media and creative on a daily budget under $250, driving 100,000+ engagements weekly.
  • Rips by Triumph: one of the top card-ripping apps in the world with 1M+ Android downloads and 1M+ cards shipped.

The result

NurtureWell passed 10,000 downloads. RipStation sustained a 4x return. Platform figures from public App Store and Google Play listings and company-reported shipping totals, October 2026.

Portfolio performance

enterprise & e-commerce.

Aggregate paid results across managed accounts. Pulled straight from platform reporting.

203.6MGoogle impressions
112,486Conversions
$25.4MConversion value
12.3xReturn

Google Ads, Jan 1 to Sep 1, 2025: $2,058,911 in spend returned $25,378,564 in tracked conversion value. Performance Max alone: 145.5M impressions, 70,539 conversions, $11.6M value on $402K spend.

Google Ads results
$868K in spend returning $15M in conversion value: 81,200 purchases at 1,726% ROAS.
Channel mix table
Channel mix: Google Ads $1,033,634 (8.85x) · Meta $1,647,008 · TikTok $117,098 (5.07x) · Snapchat $78,654.
Multi-year Google Ads performance
53.1M clicks on $15.6M managed spend at 4,102% return.
Multi-year Google Ads performance
7.77M clicks on $3.08M at 3,500% return.
Multi-year Google Ads performance
1.41M clicks on $710K at 1,867% return.
Meta e-commerce results
Meta e-commerce portfolio: $843,056 spent, $5,815,980 in purchase conversion value at a 6.9x purchase ROAS.

Organic reach at scale

attention, on tap.

Content performance across managed accounts, straight from platform analytics.

Instagram 30-day reach
50,202,733 views in 30 days (12.1M accounts reached, +128%).
Instagram 90-day reach
10,977,208 views in 90 days (6.08M reached, +269%).
TikTok analytics
TikTok, trailing 12 months: 31M post views, 2.1M likes, 172K shares.
TikTok analytics second account
2.8M post views on a second managed account.
YouTube lifetime views
566,767,827 lifetime views on a managed YouTube channel.
YouTube subscribers
+1,231,542 lifetime subscribers.
YouTube Studio analytics
22.9M views and 151.5K watch hours in a single window, +8.5K subscribers.
Facebook followers growth
17,011 followers gained in 28 days (+352%) alongside 13M views.
Facebook views growth
5.7M views in 14 days, up 147%: 3.35M three-second views, 568K one-minute views.
Facebook viewers
29M total viewers, 19M of them new, across a single managed year.

Brands we’ve worked with.

YoungLA
Goli
SKIMS
Fazit Beauty
K1 Speed
NurtureWell
RipStation
Rips by Triumph

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